Music Video Final

Magazine Advert Final

Magazine Album Poster/Advert

Digipak Final

Digipak Final

Question 4 Evaluation

Question 3 Evaluation

Evaluation Q3 from Chelsea Harper on Vimeo.

Question 2 Evaluation

Question 1 Evaluation

Final Production Diary

During this project, I have learnt new skills within the software Premiere as well as the typical and successful conventions of the products: a music video, a magazine advert and a digipak.

Before I started this project, I had limited knowledge regarding these productions. Although I watched many music videos, I was unaware of what made them so successful. At the beginning of A2 I already started to learn the different approaches directors took when creating these particular videos, which varied from a ‘parallel universe’, a ‘manipulation of narrative time’ to time lapses. Straight away this gave me ideas about my own music video – I took into account the locations and equipment which would be available and the people I could ask to be my actors. Throughout the course, I continued to learn a lot about music videos such as the theorists which comment on the aspects like Andrew Goodwin. By learning about these theories, I was able to use some of the aspects these theorists talk about in my own work such as ‘relation of visuals to song’. This meant I was able to link the lyrics of my chosen song to the footage I filmed for my video.  

The entire process of this particular project did prove to be quite difficult, especially when comparing it to my foundation portfolio. Most of this was due to the new software Premiere and learning about the wide variety of tools I needed to learn and use, especially how to edit the green screen scenes. The whole project was also very time consuming, and if I could do my music video again I would organise my time more efficiently as I didn’t predict how long my entire music video would take me. Filming was also a new activity. Compared to last year where I only had photo shoots, filming needed a lot more preparation. This is something I will consider for the future, if I ever take on any filming projects.

My magazine advert and digipak were also significantly important. Over the past couple of weeks, I have been focusing on these products, particularly my digipak. I found this ancillary task a lot harder than I imagined as in order for it to look professional, a lot of research had to be carried out. I often found myself going over my research tasks and searching for further examples to help me with my work. I also feel the particular genre ‘rock’ is a hard genre to professionally display on a digipak. This is why I also looked at previous albums and digipak examples from The Pretty Reckless for inspiration, and used professional-looking photos from my photo shoot. I also believe the photo of my magazine advert was the main professional aspect and over the past week I have been alternating the fonts to make it more realistic.

Recently, I have also been looking at my blog as a whole. This included using the appropriate labels for each posts and creating any planning posts that would help to show the development of my tasks over time. This is why I made a post displaying the alternations I had made along the way, especially during the editing process, and raw footage. I feel this post in particular would show how important editing was in regards to my video.

The last thing I did before finalising my products was ask my fellow peers and members of my target audience for advice and improvements I could make. I then started to develop my evaluation answers and present them on different platforms. With my audience feedback I was able to add more information to my third evaluation question, and then present this on iMovie – this would be one Software I could use for my final evaluations. For question one and four I used InDesign to present them as a magazine format. I did this as I am now very familiar with the software plus it looks interesting to present questions in this way. For my second question I used Prezi, with appropriate pictures to link to each section of the question. As I had already drafted my questions, making improvements and placing them into a different document was quite easy. This proved how important the drafting stage of the evaluation was.

Overall, I am happy with my products as I feel they all include a similar house style and it is easy to see how they group together to represent one particular artist/band.

Planning/Drafting of Magazine Advert

Magazine Album Poster

Planning/Drafting of Digipak

Audience Feedback Survey

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Please fill out my survey regarding my latest music video draft, thank you!

Alterations Made Along The Way

Before:

After:

During the editing process of my music video, I have adjusted the colours using the colour corrector tool. I placed this onto the appropriate clip and adjusted the saturation. I lowered the saturation to make my model less bright in order to fit in better with the rest of the shot, and the overall sad theme within the song. Before I felt she looked too colourful and stood out more from the rest of the shot, however I feel as though the narrative within my video, and in this case the flashbacks of the couple, were just as important. This is why I wanted to make her lighter so she wouldn't stand out as much from the black and white flashbacks.

Behind the Scenes of the Performance

This is a time lapse of the footage from behind the scenes of the performance in my video. In this video you can see the lighting I used, as well as the location I filmed - the drama studio. Within the video, there are also parts where I get closer to my model to film close-up shots and I also use other equipment including a tripod to achieve a steady shot. Towards the end, I reduced the lighting significantly as I wanted to created a shadow outline effect using only one light in the background.

Brand Guidelines

These are the brand guidelines, which my audience will be able to recognise and link to the band 'The Pretty Reckless'. In this PowerPoint I discuss my logo, typeface and colour swatches in terms of the advertising and branding for this particular artist and how they create an overall house style. These guidelines will appear on the artist's products as they are essential for advertising as the audience is able to remember the distinct style.

Raw Footage 1

This is the raw footage of my artist's performance in front of the green screen. I filmed this performance by placing the camera on a tripod to achieve a steady shot. As you can see, from this footage I have also edited this shot in Premiere to get rid of the green background and replace it with the flashbacks of the couple. I have also changed the positioning of my model to position her to the left or right of the shot during the editing process, whereas in the raw footage she is clearly placed in the centre. I later edited this so the footage in the background could be easily seen by the viewer.

Shot List

Shot List

This is the complete shot list of my music video, displaying all the different types of shots, how long they last and the footage which is included in each one. Although this shot list includes the type of shots I expect my final music video to include, I understand that I may include more shots which are not listed on this document as I haven't yet produced the final version of my video.

Contact Sheet

Contact Sheet for Poster/Digipak

This is my contact sheet of the photos I took for my ancillary tasks - my magazine album advert poster and my digipak, As I wanted the images on my ancillary tasks to link to the album name 'Light Me Up' I wanted to take some pictures of objects burning/on fire. From my contact sheet, you can also see that I have taken some images of my model (the protagonist in my music video) as I want to include her on some sections of my digipak, and other significant objects including a rose as it symbolises love which is the main theme expressed within the song I chose for my video. My contact sheet will help me to quickly go through and select the appropriate photos for these tasks in order to make them look as professional as possible.

Planning/Drafting of Digipak

From my last drafting post, I have now started to edit the inside of my digipak including the section where the disk goes and the extra panel where I will later place my credits and thank you's from the band. I wanted the disk part of my digipak to also include a fire type element to link to the album title therefore I have placed this image of a rose in a flame from my photoshoot. I believe this image looks effective as in the close-up you can clearly see the flame plus the red rose also contributes to my colour scheme and house style of my products.

Planning/Drafting of Digipak

I have started to place my main images onto my digipak template as well as some main text including the album title, the band's name and the tack list. However, I am still unsure about which images to use for the 'inside left' and 'inside right' part of my digipak. At the moment, I feel like my 'inside left' image (on the top right hand corner of the template) may look more effective as my front cover as I think the close-up shot looks very professional. However, I also wanted an image that linked to the title of the album 'Light Me Up' which my current image of the burning photo does, therefore I may rearrange the images as I continue to develop my digipak.

Music Video Draft 3

This is another draft of my music video. From my previous draft, I have continued to make changes to and edit my green screen scenes. I have now positioned my model on the left or right of the screen, rather than in the middle of the shot so the footage behind of the flashbacks can be easily seen by the viewers. As these flashback scenes are important in my video to help tell the narrative I believe this change was necessary. I have also made my artist in colour so this contrast more with the ‘flashback’ scenes and lets the viewer know these are too separate shots. Moreover, I have altered the transparency and opacity tools, so my artist doesn’t fade in the shot and she is clearly the main part of the scene. I feel my music video is now looking more professional, however I still have some changes to make in terms of brightness and I would also like to include a wider range of shots if possible.