This is the research task I carried out on existing
digipaks. I decided to do a range of didpaks from different music genres
including pop, indie and rock as at the moment, I am not sure what song I will
use for my music video. This way, by analysing different types of digipaks, I
will already have a few ideas to work with when I create my own even if I am
not sure on the song. I have also analysed digipaks from artists
that I am more likely to use such as ‘The Fray’ and ‘The Pretty Reckless’ as I
want a slow song for my video.
For my A2 Coursework, I am playing to create a music video
along with a digipak and a magazine advert for the digipak. Although I am still
unsure about what I am exactly going to do, I have started to look for
inspiration by looking at previous videos created by students and of course,
already existing music videos by famous musicians and artists. Personally, I
would like my music video to have a story behind it and not simply just be a
performance as I think this is more interesting and imaginative. Therefore I
want my music video to be emotive and intellectual so it can make the viewer
think about what the meaning behind it all may be.
The kind of approach
I would like to take would be a narrative plot (this type of idea would perhaps
include a slow song about a break-up with memories and flash backs presented in
black and white). Some locations I have considered have been Central London,
preferably at night however this may prove to be difficult or a field/woods. I
also think the manipulation of narrative time is a clever approach - I would
carry this out by perhaps changing the story at the end by making the viewer
see it in a different way (similar to Oasis' video 'Stand By Me' yet mine would
be about a relationship).
I also like the idea
of having a time lapse. This could again be a time lapse of a busy day out in
London which could contrast with my artist - giving the illusion that just her
surroundings are fast while she is in normal speed. I think this could also
suggest in the narrative of the video that the artist is confused and she is
simply stuck in one place while everyone is moving on (meaning she can’t get over
the break up).
Moreover, despite
what approach I take I would like to include a section in slow motion, some
extreme close ups and symbolic objects such as a mirror as I think this all
prove to be effective in music videos. I
also like the idea of having video footage play in the background behind my
artist. I have seen this in other videos such as ‘You’ by The Pretty Reckless and
I think it looks effective as in my opinion; it is a way of the looking at the
past. I think this would be more relevant for a narrative plot as it would add
to the story.
Even if I don’t go ahead with this, I may even consider
using the song for my video. Other artists I have considered are 'The Fray', 'Imagine Dragons' or a ballad by a pop artist as I want to
include a slow song, relating to a relationship.
The Pretty Reckless- 'You' is an example where video footage is played in the background behind the artist.
In the video 'Numb' by Linkin Park, a time lapse is used during some scenes.
