For my A2
Media Coursework, I was required to create a music video as my main product
along with my other ancillary tasks: the magazine album advert and the digipak.
To make the combination of these tasks effective, I wanted to keep a similar theme
and house style in order to make it clear that each product is promoting the
same artist and also to suit my chosen music genre: rock.
The purpose
of my main task is to promote the single as well as to help the fans connect to
the band, whereas existing fans will continue to idolise the main female
singer. Using a heartbreak narrative along with close-up shots of the artist displaying
her sad emotions will give the fans more of an insight to the song yet the fans
will also expect a typical rock artist appearance, as the song is by a rock
band. In my music video, I presented my model as a typical female rock artist –
this included her wearing a typical rock outfit such as a skull vest top with
shorts, black tights and black biker boots. She also wore heavy dark make-up
and the colours I included in my video were also quite dull, giving an overall
dark theme. For example my time lapse in London was taken in the dark at a
later time in the day. I feel this highlighted a sad theme within my video,
therefore linked to the narrative. Dull colours are also quite common to find
in rock music videos, as opposed to bright colours which will normally you
would be expected to find in a pop music video. Red was also a main colour
within my video as the painting scenes included many close-up shots of a rose,
an iconic romance prop. For my album advert poster and digipak I also used dark
colours such as black and dark red to link to the theme and start to create a particular
house style. Using this type of lighting within my video as well as these particular
colours within my main task and my ancillary tasks also helps portray the rock
music genre.
I believe
the main role of my magazine album advert is to stand out to the reader, and
instantly give off the impression that it is advertising a rock music album. It
will also need to include relevant information such as the release date, the
platforms it is available on and reviews from respectable and trustworthy music
magazines like The Rolling Stone and Mojo. I feel my poster serves these
purposes as it includes an intriguing image of a rose/photo on fire which
instantly links to the tile of the album ‘Light Me Up’. This image is also
quite unique, in the sense it is not simply an image of the artist, which many
album posters are, but rather an interesting object. This is also a concept
quite commonly used for rock genre advertisements as the band’s appearance and
how attractive they are normally isn’t important. I have also used fire in
other images which appear on my digipak to highlight that these products are
all promoting the same album. As well as similar images, I have also used the
same fonts to again display a particular house style.
In my
opinion consumers who purchase digipaks are normally dedicated fans of the
artist, especially as today most music is normally purchased online, therefore
I believe the digipak should be more personal but still include typical rock
genre conventions. For my digipak I have included images of the main female
artist as I believe she will be a main selling point in regards to the band. In
these images my model is also wearing the same outfit she wore for the music
video, linking both tasks together and highlighting the rock image. Many of
these images are also in black and white, as from previous research into the
rock genre products including past digipaks from the actual band The Pretty
Reckless, many of them use black and white photos. I have therefore edited
pictures of my model in black and white, however I have also included other
significant images of other objects, for example a rose. This combines all of
my tasks effectively as close-up shots of a rose have also been used in my
music video. Referring back to the personal aspects of digipaks, I have also
included a message for the fans on the inside of the digipak. This is a typical
convention of digipaks for all types of music genre and the font that I have
used, especially on the cover of my digipak, are the same fonts presented on my
poster.
Therefore I
think the combination of my music video along with my ancillary tasks are
effective as they all work well together and it is clear they all belong to the
same band by the house style, including the same fonts and the same colour
scheme. They also give off the impression that they belong to the rock genre
because many rock genre products use dark colours, images of women normally
wearing quite controversial outfits to appeal to the male fans and relevant and
appropriate props on their digipaks and posters, rather than images of the band
themselves.
Overall, I
believe both my main and my ancillary tasks portray a particular genre by the
type of style they present through the selection of images, colours and fonts.
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