Production Diary

 This week, I carried out 2 research tasks – one on digipaks and the other on magazine adverts for albums. For the digipaks, I looked at a range of different styles of artists and genres to see if the type of digipak is different for each one. I tried to look at similar digipaks to ones I would later want to create so I could take similar ideas from these existing digipaks. Some had a very direct approach- focusing solely on the artist however others were more creative and symbolic. For the magazine adverts for albums, I decided to look at 3 different adverts to find out about the typical conventions that are included in these types of adverts. I found of that the album’s artwork is undoubtedly essential as well as the album’s name, artist’s name and the release date. Another piece of information that is relevant to include are some of the singles included on the album (another way to be persuasive).

 For my own music video, I believe that I am going to go ahead with a narrative approach. I have also considered other story lines that I could include. Although I am primarily focusing on a type of break-up story, I may also film my artist/model completing a simple task during the duration of the video that will only make sense towards the end. This may be a task such as painting, drawing or decorating. During this time, there will also be flashbacks/memories and the audience will only be able to see the ‘whole picture’ and understand the story when the video comes to a close.

 The types of skills I think I can bring to this project are creativity as well as skills I developed during AS such as organisation and research skills. I think these will be appropriate skills to have during this project in order to come up with original and imaginative ideas, especially if I want to go ahead with a narrative approach for my video. Organisation is also a key skill to have as managing my blog and coursework is essential. I learnt this skill during AS when I had to keep up with any work set. Moreover, I think research skills will again be useful as I will have to research music videos and their conventions and as this is a relatively new topic to me, this skill is vital to have.